About Six Hugs & Rock ‘n Roll

Six Hugs & Rock ‘n Roll is a Belgian kids brand , known for it’s baggy pants, graphic shirts and comfy sweaters. The brand is inspired by music, street art and graphic design, what results into primarily unisex clothing for little rebels up to 14 years old

The name says it all!

Annechien Smolders, master in graphic design, created the brand in 2012 with the idea to make cute products with a great dose of Rock ‘n Roll.
In the beginning it was designed for kids until 6 but as we noticed lots of big brothers & sisters loved the brand we added some sizes up to 14 years old.
Six Hugs & Rock 'n Roll is for all those boys & girls who love comfy wear and love a cool touch to it. The name says it all… it's a childfriendly version of Sex, Drugs & Rock 'n Roll!

With respect for nature

With Six Hugs & Rock 'n Roll I made the choice from the beginning to work with a supplier that has a GOTS label. The GOTS label guarantees that the production takes place in an environmentally and socially responsible manner.
All Six Hugs & Rock 'n Roll products are made from organic cotton, which means the cotton is grown without the use of pesticides and fertilizers. We promise you quality products with respect for nature.